A Description of Marketing Essay Example for Free

A verbal description of selling EssayPhilip Kotler has defined selling as satisfying needs and wants through an exchange process. The marketing impression is the philosophy that firm should analyze the need of costumer and then make decision to satisfy those needs, the conk out than competition. A marketing plan is a comprehensive blueprint which outlines an organizations overall marketing efforts. The last gait in the process is the marketing controlling. The marketing plan can function from two points that is strategy and tactics. In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a a couple of(prenominal) organizations may look at a practical plan which stretches three or more geezerhood ahead. Behind the bodily objectives, which in themselves offer the main context for the marketing plan, will lay the corporate mission, which in turn provides the context for these corporate objectives.In a sales-orien ted organization, the marketing planning function designs motivator pay plans to not only motivate and reward frontline staff fairly but also to set out marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the knowingness with the expected customers. According to Malcolm McDonald, marketing strategies can be seen as the means, or game plan, by which marketing objectives will be achieved and, in the framework that we have chosen to use, are generally concerned with the 8 Ps that is price, crossing, promotion, placement, people, physical, process and packaging.See moreMark Twains Humorous Satire in Running for regulator Essay* Price is the amount of money needed to buy intersections* Product is the actual product* progress is getting the product known by all people.* Placement is where the product is sold* People is pay off the business* Physical environment is the ambiance, mood, or tone of the environment* Process is the Value-added services that differentiate the product from the competition e.g. after-sales service, warranties* Packaging is how the product will be protectedA marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors, description of the product or service, including special features, marketing budget, including the advertising and promotional plan, Description of the business location, including advantages and disadvantages for marketing, pricing strategy, and market segmentation.